Annalena Fröhlich, born 1984 in Bern, studied piano and voice at Jazz school in Lucerne in the years 2004/05. She left the school after just one year to pursue an autodidactic formation in the fields of performance, sound and composition and later video art.  In the following years, she developed her multidisciplinary artistic practice and acquired extensive technical expertise through countless tutorials and nerdy experimentation. In her research, she sought to transition from being just a user of tools and technologies to becoming a creator and glitch.  In view of the world situation and her personal environment, her art has become more and more politicized and radicalized.

Annalena Fröhlich's  artistic practice ranges across a broad spectrum from sound, performance to video art. Driven by contemporary discourses and in a wide-ranging research, Fröhlich deconstructs sounds, images and techniques of creation. As a solo artist and in numerous international collaborations, she continuously works on a transmedia Gesamtkunstwerk and audio-visual political statement  that exists in both physical and virtual space.

Her alter ego JAMES  celebrates Glitch as an active tool of resistance. In an audio-visual performance, located in deconstructed club, glitch and chaos beats, JAMES plays with the codes of club, performance and political protest. An over stimulating combination of bass, beats, fluctuating genres  and images of our age of chaos, data-ism, post-truth, new technologies and algorithm-based realities.

As a mainly self-taught artist, Fröhlich's style is characterized by its unorthodox, eclectic glitch nature.

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